About
Starting a business, whether you sell handmade ceramics at pop-up markets or open a physical storefront, is a huge undertaking. Between budgeting, branding, and navigating changing economic conditions, it's a lot to learn quickly.
I started my first business in 2020. Since then, I grew Earth & Me to two locations and won city-wide recognition. I launched my second business (ourhousequeens.com) alongside two friends, and helped found Queens Collaborative. Along the way, I coached many other small business founders.
Prior to entrepreneurship, I was a corporate-level marketing director specializing in branding, social media, and SEO. I also had a stint as a world-traveling freelancer! These skills, plus all the lessons I picked up along the way, inform how I help your business shine as brightly as it can.
The future is local, and I believe we strengthen our communities by supporting neighborhood creatives. That's where my passion lies, and why I can't wait to help you with your own dream!
Projects
Testimonials
"I had the idea for Chaiwalla in my head for about a year or more. I was struggling with visualizing it as a concept and as a brand. Kayli helped me bring my business and my brand to life by helping formalize an approach to setting up a cafe space while also helping me find my brand voice. She created a font, color, graphic & logo package that was exactly what I envisioned. My business is thriving now and I owe a lot of that to Kayli’s help and guidance!"
Branding and design, finance coaching
– samanvay kasarala, owner, chaiwalla
"I own a home goods and gift shop and I've relied on Kayli's help for close to three years now. Her array of knowledge is astounding and she has helped me tirelessly. From initially getting my business off the ground, to organizing my books using YNAB (You Need A Budget), to graphic design for my social media, Kayli truly is a one-stop shop for small businesses needing consulting or graphic design help."
Social media design/branding, budgeting strategy
– anna budinger, owner, babs home & pantry
Services & pricing
Need a hand with branding, social media, budgeting, or a website? I keep it straightforward and affordable for entrepreneurs at any stage.
look your best
One-off social media graphics
$40 template setup (3), then $25/graphic as needed
Logo and branding suite (includes logo, colors, fonts)
$150 (fixed cost)
Simple website build (no e-commerce, max 3 pages)
$500 (10 hours total)
*doesn't include website hosting cost or domain. Websites requiring more time will be charged at the normal hourly rate ($50).
start strong
Business plan support
$250 (5 hours total)
Hourly business strategy consulting
$50/hour
Quit Quickbooks Bootcamp: Budget setup & strategy
$250 (5 hours total)
*doesn't include YNAB subscription
get found
SEO strategy
$200 (4 hours) initial research and plan
$75/per 500-word blog post
Contact me
Queens, NYC
Virtual sessions available
Available for work
Please note I do not consult businesses in competing industries as mine if within the same neighborhood. This is in order to avoid overlap or bias. Additionally, I am not a lawyer nor certified accountant, just an entrepreneur with experience!
If you are a not-for-profit or aligned activism group, reach out for a discounted rate. Thank you!